A great website is a powerful tool that can take your business to new heights. It helps you boost your online visibility, enhance your online reputation, and showcase your products or services.
With that said, it pays to remember that crafting a compelling website requires an enormous amount of time and consistent effort. This is especially true if you are launching a new site. You will feel that you’re really starting from scratch as it won’t be seen anywhere. With this, you may even feel like getting your website up the search results is impossible.
The bright side is that climbing up the search rankings is absolutely doable. As long as you have the right strategies and put in consistent work, you will see improvements in no time.
On that note, here are two smart and effective tips to set up your website—and your business—for success:
1. Get Google to Index Your Site
All of your efforts to create SEO-optimized blog posts and web content will be in vain if search engines do not know your site exists in the first place. This is why indexing is essential.
In the simplest words, indexing means adding your webpage’s content into Google to help them appear in search engine results.
There are two ways for you to get your new site indexed by Google and other search engines. First, you can choose to sit back and wait for it to happen. Search engines index websites naturally—although this can take weeks or months.
Your second option is to get Google to index it now: by setting up Google Analytics and Search Console. These two tools will help you identify areas that must be improved to boost your online visibility.
Finally, you must install a sitemap plugin. This is essentially a list in XML format that lets Google know about the URLs on your site. This helps get your site indexed more quickly.
2. Create a Great UX Design
Consumers love using and coming back to websites which are easy to navigate. On the contrary, they will quickly exit and avoid those which are simply too overwhelming to use.
Considering this, you need to focus on the User Experience (UX) aspect of your website design. It’s not enough that your site looks aesthetically pleasing. You must also see to it that it is free of large chunks of text, confusing navigation, and large images that slow down your page.
It also pays for you to understand your target market and their behavior when using your website. What pages do they tend to visit first? What kind of information do they want to access? How easy is it for them to find your contact information?
Studying all of these details will let you know what they want to get out of your site. Ultimately, this will help you find ways to accommodate this in your website design in the most convenient way possible. The easier it is for your customers to use your site, the more likely it is for them to convert and perform your desired actions.
Lastly, take note that other UX elements such as mobile-friendliness and page speed also directly impact your search position.
During the first days of your website, you will naturally start from scratch when it comes to your search engine ranking. Fortunately, you don’t have to stay at the bottom. There are steps you can take to get your website up the rankings slowly but surely. If you are unsure of how to get started, follow the two tips mentioned above. Finally, find ways to enhance your website continuously; all of your hard work will surely be worth it in the end.
Need the expertise of a website design agency in Athens, GA to craft a winning website? Phantom Eye Design has got you covered! We can meticulously design your site to showcase your company in the best light possible. Book a consultation today to learn more about what we can do for you.