• Phantom Eye Design

5 Best Web Design Practices You Need to Implement in 2021

Another year, another web design best practices according to trends you need to know. By now, you probably know how important your web design is, which is why you need to pay attention to your web design elements and consider modifying them to keep up with the changing times. In 2021, here are some of the best practices you need to consider to improve your web design.

Ensure Messaging and Style Are Consistent

Your central message on your webpage must match your CTA. This is because site visitors could browse your site through your products before they convert, which is why the same CTA will reinforce a sense of familiarity instead of using variations. It’s best to have one CTA that keeps the messaging and style consistent. Besides CTA consistency, you need to ensure your language, design, and messaging reflect your brand identity and create a positive impression.

Make Site Navigation Easy

Your website navigation is a vital part of your web design. An effective way to ensure that your site can be navigated easily is to ask yourself what you would do if you were in the shoes of your site visitors. Site visitors come to your site to find out more about what you have to offer. Is it easy to find out this information or not?

If your website is too complex to navigate, you can expect a high bounce rate due to a high number of visitors exiting your website in just a couple of seconds. Remember, most visitors spend 15 seconds on your site, which is why you need to give them the information they need within that period.

Make Your Site Mobile-Friendly

A lot of online users access the internet through their mobile phones. With that, you need to make sure your website is mobile-friendly. Otherwise, you could lose a lot of potential customers. Another thing is that a mobile-friendly website will help you rank higher on the SERPs. Therefore, it’s a good idea to take the time to optimize your site for mobile devices.

Invest in Good SEO

Search Engine Optimization (SEO) is the backbone of your website. Additionally, SEO is one of the oldest tricks in the digital marketing book that continues to be effective even after all these years. SEO is more than adding a few keywords to your content and your site. With SEO, you can help improve your content and make it relevant. In turn, this helps you get more traffic that will improve your website’s success.

Improve Page Loading Speed

A part of your web design is its performance, and this involves the page loading speed. Unfortunately, this is often overlooked. A website that takes ages to load is a big no-no. You need to be mindful of what you add to your site because bulky elements can affect your site’s loading times. You can improve your page loading speed by decreasing images’ file size and you can also use tools to help you monitor page loading times.

An Even More Successful Website in 2021

Your web design is vital to your success online. Implement these best practices this 2021 to help improve your site design and convert more visitors to increase profits.

Do you need help with your website’s design? Let the best Atlanta web designers help you out. Here at Phantom Eye Design, we can help shape your online presence and shine the spotlight on your hard work. Get a free consultation today!