• Phantom Eye

7 Reasons Why Having a Website is Crucial for Any Business in 2020

If you own a business that doesn’t yet have a website of its own, then you are missing out on plenty of key advantages that could be the difference between your success and failure. In this article, we’ll highlight seven of those advantages and why they are important. Let’s begin.

Man from web design agency in Athens GA viewing website on laptop
Your website AKA your 24 hour ambassador

1. It can create brand awareness

This is particularly important for small businesses and startups that might not necessarily have a strong foothold in their niche. A website is an effective tool to tell the market about your business, which is the first step to making any sort of sale.

2. It can broaden your reach

For already-existing businesses that already have a following of customers, putting up a website means that you can widen your audience to the global level. This is a cost-effective solution as opposed to setting up physical locations in different areas

3. It can inform your customers’ decision-making

Customers’ tastes can be quite fickle, but you can address this by providing them information to sway their preferences in your favor. Websites are a great medium to deliver comprehensive packets of information in an efficient manner to your buyers, allowing you to capture their attention while simultaneously informing their purchase decisions.

row of lightbulbs, web design can trigger decision making
A well designed website can create a lightbulb moment for your customer

4. It can pave the way for organic promotions

The digital landscape is one wherein the users hold plenty of power. In other words, websites are naturally able to take advantage of this fact because their contents are inherently shareable. By having articles, blog posts, or other types of media populate your website, your visitors are able to spread word of it to their peers.

5. It can get you in touch with your buyer

With an evergrowing number of people going online, websites are a great way to reach your target customer and learn more about them. You can communicate instantly with your market through a website, and any intelligence you gather about their needs are easily recorded.

6. It can add credibility to your brand

A well-designed website can instill confidence in potential customers that might be choosing between your brand and another. In that sense, they can be effective tools to give you a competitive edge in whatever industry you’re in.

7. It can help you find the best employees

An often overlooked benefit of a website is that it can help you reach job applicants who might possess the skills your company needs to push forward. Any potential employee worth their salt will take the time to research your company, and one of the first places they’ll look for information is your website.

Wrapping up

With the aforementioned points we discussed, it’s easy to see why a well-designed website is integral to any serious business. There are many services available to help you through the process of creating one, and the time it will take is not necessarily that long. You might also want to consider hiring the services of experts to ensure that this important aspect of your business is handled in the best possible way.

Phantom Eye is a web design agency in Athens GA, get in touch with us today to see how we can help! Click here to view our web design packages