• Phantom Eye Design

Reasons to Get Custom Fleet Wraps for Your Business Vehicles

Company branding may be tricky, especially for new businesses that are still working to establish themselves. The main goal of branding is to endow a business and its products and services with the power of a brand. A powerful brand will help your business stand out above the crowd and build a positive reputation among your target customers.

One great way to achieve this is to brand your fleet of vehicles. You may be thinking that an elaborate design and a new coat of paint may be too pricey. However, there is a more convenient option: custom fleet vehicle wraps! Read on to find out how you can use this marketing tactic to your advantage.

Mobile Vehicle Advertising Produces Results

Using custom vehicle wraps in your marketing strategy is a great way to get the word out about your business and what you can offer to your target market. If you are looking for a fresh new way of getting seen by the people who will benefit from your products and services the most, custom fleet vehicles may be the answer you are looking for.

What Is a Custom Fleet Wrap?

Before anything else, you have to understand what a custom vehicle wrap is. A vehicle wrap is made out of vinyl with an adhesive backing to help it stick to the fleet vehicle. This is a temporary solution for business owners who have fleet vehicles but do not want to paint them with marketing messages permanently.

Vehicle wraps may be removed and replaced with new ones quickly without damaging the vehicle’s paint underneath. These wraps will enable the swift change of branding and marketing messages on fleet vehicles at a fraction of the cost.

Why You May Benefit from Using Branded Vehicle Wraps

As a new business, you want to get the most exposure possible for your brand. What better way to do this than to have mobile marketing signage that will have your address and critical bits of information about your brand?

Using custom fleet vehicle wraps will allow your marketing messages to be seen and read by your target audience without overspending on advertising. Since your marketing budget may not be as big yet, you will be able to save a ton of resources and funds by using your fleet vehicles to do the advertising for your business. If you do not have fleet vehicles yet, you could even use your vehicle for the custom vehicle wrap and remove it whenever you see fit.


Successful branding boils down to credibility. Having your vehicles wrapped in custom marketing wraps will show your customers that you are a brand that is genuinely invested in its image. This will help build trust and make you become known as a brand they can trust. Creating the logo and other brand identifiers for your custom vehicle wraps should be the first undertaking you have before going to the printing shop. Working with a skilled graphic design team will help you get your logo and brand markings where they need to be.

To get the best graphic designs for your new brand, work with Phantom Eye Design. Aside from offering help to design your fleet graphics, we also provide website design, SEO, digital marketing, and graphic design services. Work with the best graphic design company in the industry by starting a project with us today!