If a better ranking is a goal you have been aspiring to for a long time, then you may already understand how challenging it is. As of February 2021, the search engine has indexed over one billion websites, and the numbers just keep growing each year. Whatever niche your website falls under, there are millions of websites competing for that number one spot.
Google isn’t making it any easier for websites either. Nowadays, there are 200 ranking factors to consider. While all these factors can make the user experience much better, many businesses are now wondering whether or not it is still possible to rank number one in your industry.
The short answer to that question: absolutely. However, it will take some hard work. Here are the basics that can inch you closer to the first page of Google.
How to Rank #1 on Google
1. On-Page SEO: Start with Home Base
Everything starts from the inside out. You won’t succeed on the web if your website is not optimized to its fullest potential. Performing a thorough website audit every month is a necessary step to determine what you can do to improve it to increase your visibility and if you’re ranking for the keywords you want.
Keep a Close Eye on Your Competitors
When you can’t beat them, stalk their data relentlessly until you can. Competitor analysis isn’t new or nor is it an under-the-table kind of strategy. The information is often readily available in many SEO tools. When you do this, you can figure out techniques for your competitors’ keywords that may have a hard time ranking.
Produce Quality Content
Publishing content that is fully optimized is the best way to keep your website updated and target the keywords you want to rank for. Stay above 500 words, do proper h1 tagging, and always end with a CTA with your main keywords.
2. Off-Page SEO: Expand your Horizons
Publishing quality content is not enough for you to rank better online. You need to put your website out there and find ways to drive traffic to your website through several link-building techniques. Submissions to reference websites, guest blog posting, and email marketing are just some of the best ways to get more visitors to your website, which gives you a higher chance of ranking.
Social media is considered one of the most effective off-page SEO techniques there is. Sharing your website’s content