One of the many concerns in website design is SEO. SEO should be incorporated into every page of a website to ensure that it reaches its desired audience. But what happens when the website has only one page? This can be a nightmare to optimize, especially since you have to focus on many keywords in a single document with few resources.
Why would one-page websites even exist?
A company that offers only one product or service, for example, might do well with one page. It is not uncommon for business consulting companies to follow this uncommon trend in website design, especially since all the information can be in one place.
One-page websites are essentially an elevator pitch that is hyperfocused on a single campaign or goal. It is fantastic for marketers and businesses that have a clear and cohesive plan when it comes to sales and marketing.
Not only that, but single page websites are also less costly to design and develop, especially since the website designer has only one page they need to work on. Web navigation is also easier, as there are no alternate paths on the website users have to understand. In the long run, it is also easy to maintain and update.
What are the cons of a one-page website?
We’ve already mentioned before that it is difficult to optimize a single-page website, but there are some other considerations as well. It is true that one-page websites can be beautiful and offer a seamless experience for the user, but that means the website will have to use elements that can make it take too long to load.
This long loading time can result in a high bounce rate, costing you precious conversions and profit. To that end, we have created a list of the best practices in single-page website optimization to help you create the one-page website of your dreams—and the search engine success to go with it.
What are these best practices?
One-page websites generally have a top menu that will take you to your desired section. As such, you can assign a section for each important keyword, If, for example, you run a Car Tire business (let’s call is Alan’s Car Tires) your main focus may be “Alan’s Car Tire Shop.” From there you may have sections focused on “Car Tire Repair,” “Car Tire Installation” and “Car Tire Sales.” However, if you offer “Windshield Replacement” as well, you absolutely need to give that service it’s own page, accept it, listen to your web strategist and move on.
This should go without saying, but you should definitely optimize your images and other embedded content. Since you essentially have a smaller space to work with, you’ll need to optimize whatever you can, given what you have.
Search engines require that websites load quickly, so it is important to minify code. To improve page speed, you should combine CSS and JavaScript files, reduce HTTP requests, avoid empty image src elements, and so on.
Most importantly, your content should be state of the art. If it stays static for too long, it could bore the user, so it needs to employ the right techniques. You should also update it from time to time to maintain user interest.
Final thoughts
One-page websites might seem easier, but they are not without certain concerns when it comes to website design and SEO. If these concerns are worth it to you, go ahead and design that one-page website you’ve always wanted for your business.
If you’re looking for a website designer in Athens, send us at Phantom Eye Design a message. We can help the online presence of your business soar above the competition with our expertise.
