Consumers process a lot of data and information with just a few minutes of browsing the web. They do this by scrolling through social media feeds, visiting streaming platforms, and launching search queries through search engines. This makes them hungry for fast results and vigilant in spotting irrelevant or uninteresting content.
For this reason, business owners need to innovate their marketing strategies to match the modern preferences of an online audience. One such way to start this is by incorporating SEO into their marketing strategy.
How important is SEO to a growing business?
Investing in Search Engine Optimization (SEO) isn't a new concept. In fact, it's been a staple of the internet for over three decades. However, it's only recently that marketers are seeing its impact on a more technologically linked consumer market.
SEO aims to improve your business's online presence to give you a wider reach. It does this by utilizing search engine algorithms in executing formatting and digital marketing techniques to give your landing pages better visibility.
How does SEO affect search engines?
The page that online users get to, after inputting a search query, leads them to the search engine results page (SERP). This contains the ranking of organic results and pay-per-click ads related to the search query arranged from most to least relevant.
Investing in your SEO dictates how well your landing page's positioning will fare against other pages that use the same keywords for your particular industry. If your site isn't properly optimized, then you'll have less chance of being visible when search engine web crawlers scrub through your website! This is why you need to know how to leverage your online presence to influence your customer engagement and sales figures.
SEO strategies generally fall under two categories: On-page and off-page SEO.
On-page SEO requires you to optimize your landing pages, from marketing copy headers, meta descriptions, keyword density, and more. On the other hand, Off-page SEO pertains to the functionality of your website besides your content, like link building, social media interactions, site structure, and speed optimization, to name a few. Mastering these SEO techniques will be advantageous to your site's SERP ranks and the overall user experience (UX) of your online visitors. This leads to better conversion rates and positive brand recognition in the long run!
Should I invest in SEO for my business?
Obviously, the short answer is yes—but there's more to SEO than just following templates and examples. Although SEO can put your business on the map for a wider reach, poor execution can bring you much lower than where you were before you started your efforts! This is why simply knowing the right techniques does not necessarily mean you can execute such an effort properly.
Poor SEO practices can negatively affect your online rankings on different platforms. For this reason, it's vital to track and study the performance of your site through third-party software and Google Analytics. Reading into these figures will give you valuable insights into the effectiveness of your site's impact on your target market.
Many argue that SEO is a dead practice since it's no longer providing the same results on their usual SEO techniques. The complicated answer is that it's constantly changing. Since Google keeps adjusting its algorithm to match consumers' online behavior, SEO practices also switch their prioritization and value. This is why it's vital to keep a close watch on marketing trends and listen attentively to Google's quarterly updates. Thankfully, partnering with a web design agency lets you oversee these changes to keep your company up-to-date in implementing effective SEO strategies.
At Phantom Eye Design, we provide clients with an overhaul of their website to ensure that they're updated, structured, and relevant to their target market. If you need a capable web design agency in Athens, GA, for your SEO needs, book a strategy call with us today!