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  • Phantom Eye

Why Businesses Should Invest in Great Graphic Design

Graphic design blends various visual media like photography, typography, illustrations, and motion graphics, to create images that help brands capture attention and open markets. Graphic designers can have multiple functions; they can also be web designers and work on a website's appearance and user experience. Apart from growing a business, there are other benefits to graphic design. Here are some of them.

Graphic design is a source of employee pride

Good graphic design is a source of brand identity. It reflects the company's vision and helps employees feel like they are part of a whole. All happy workplaces have a strong sense of who they are, what they do, and why they do it. 

When you have a cohesive brand, you could always refer to something when you're unsure—from the official website to onboarding materials, posters, style guides, and more. Conversely, if a company does not have strong branding, workers could find it challenging to identify with it.

Great graphic design saves resources

Design professionals have years of in-depth training and experience in using various software and media. They can finish in minutes or hours what would take you weeks or months to make. 

Graphic designers save you the time you would spend figuring out how to render a concept in your mind. They also help you save money. Spending on a designer's services would mean preventing reprints of improperly designed or formatted materials.

Good visuals are more engaging to audiences

A website designer who knows graphic design can help you increase your company's online engagement. If you want to build a solid following for your brand online, creating high-quality visuals will help you do that. People love attractive e-newsletters, websites, social media posts, and blogs. With more engagement comes a broader consumer base, which translates to more sales.

If you're redesigning your online materials or launching a new campaign, consider refreshing your look. If you do your research, long-time customers will be delighted with the change, and newcomers to your brand will be intrigued and want to learn more about you.

Good graphic design emphasizes who you are

All the famous and long-lasting brands have highly recognizable graphics. From the logo to the color scheme, from the typeface used to the picture style, graphic design creates a "face" for brands that help them stand out from others in the industry. If your company is the only one in your field, you could probably survive without branding. You do not need to differentiate yourself if you're one of a kind. However, most companies do not have that luxury and must convey why they are the best choice.

Every visual component of your brand should work towards making an impression of your company. Are you traditional, or are you trendy? Do you seriously conduct business, or are you fun and laid-back? Graphic designers will put elements together in a way that communicates your company's personality to outsiders.


Having a consistent and reliable brand is a source of stability for businesses. Good branding gives direction to internal stakeholders and conveys the right message to outsiders to the company. When creating a brand, consult a graphic designer; they can help you clarify what your business is about and communicate it to others.

Shape your online presence and establish your brand with Phantom Eye Design. We provide website design in Athens, GA, and our services include website design, logo design, custom illustrations, and more. Get in touch with us today for more information!

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