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3 Elements You Will Find in Every Successful Website

Creating a website is not a simple process, as it requires a high level of understanding of the factors that will contribute to your online business's success. You can’t just have a website – not if it’s only going to hurt your brand instead of giving it a boost. A website must have all the “ingredients” that make it a palatable offering to its target audience.

What exactly are these ingredients, and what can they do to help make your business website a success? The experts from your reliable digital marketing agency in Athens are here to share them with you:

1. Exceptional Design

Web design is among the most important factors that will make or break a website. It’s easy to get carried away when designing a website and end up with a cluttered and confusing design that drives the audience away instead of engaging them. If you are inexperienced in this field, you should work with our expert website designers at Phantom Eye Design to bring your visions into reality.

When designing a website, you must carefully consider these elements:

  • Colors - You want to choose hues that make sense for your business. If you already have a logo, you can use that as a basis for the color palette you’re going to use for your website. The goal is to have an overall cohesive look, so you must avoid colors that are too bold or clashing with each other. Instead, go for shades that wouldn’t strain the eyes of the users.

  • Logo - Make sure your company logo and name are located at a spot where they can be easily seen without exerting much effort. The top left corner is one of the best areas for your logo, and it makes sense because that’s where the eyes go automatically upon loading a page.

  • Images - Some of the best websites are those with stunning and appealing photos. The type and quality of photos you use tell a lot about your brand as well. For this reason, be sure to stick to images that are specifically taken for your site as much as possible. On the other hand, try to avoid using stock photos if you can.

  • White Space - The clever use of white space can make all the difference in web design. The more white space you incorporate in a page, the less cluttered and more elegant it appears.

2. Top-Notch User Experience

When creating a website, it’s important to remember who you are making it for – your audience. You must have a deep understanding of how your audience will use your website, what they want to see, how they want to view them, and what they need.

To improve user experience, you must reduce as many obstacles as you can. The last thing you want is to have visitors lost because they don’t know where to go next. You wouldn’t want them to think your website is confusing and cluttered, nor would you want them to see nothing interesting on your pages.

Any good web design agency will tell you that usability matters. Because of this, make sure that your visitors will be able to use and navigate your website with minimal effort. Likewise, be consistent with your layout, make sure your website is optimized for mobile viewing, and keep things simple!

3. Solid SEO and Digital Marketing Plan

After settling your design and usability, the next element you need to focus on is how you’ll get your pages to rank on Google and other search engines’ results pages. Of course, you must work on your content. They must be informative and engaging so that they can hold the web visitor’s attention and will be inclined to share them with others as well.

Other features you must pay attention to are the URLs, H1 Tags, Alt-Tags, and calls to action that you are using. Your URLs should contain keywords, and they must never direct to broken links. Your H1 Tags need to be able to give the user an idea of what the entire webpage is about. Also, don’t forget to add alt-tags for all the images you use to help search engines understand the photos you use. Finally, use gripping calls to action and make sure they’re highly visible and convincing enough to turn web visitors into actual customers!


At this point, you now realize that a lot goes into creating a website. This is why it’s crucial that you nail your web design, usability, and SEO strategy to ensure that your website performs well and delivers the results you want (check out this article from Porch for more website tips). Doing all these might sound difficult or complicated to you, but you don’t have to do it all alone. A seasoned team of professionals providing digital marketing services can do these for you and so much more!

Phantom Eye Design is a reputable web design agency in Athens, GA, that provides you with expert digital marketing services. Get in touch with our team today, and we’ll tell you how we can build you the best website for your business!

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