The online presence a business offers has a massive impact on its success. Some companies don’t realize or believe that most of their customers visit their website before booking an appointment or purchasing services.
When a home service company doesn’t offer a website for potential clients to review, the odds of turning a lead into a paying customer significantly decreases.
A strong online presence can generate more revenue, whether you’re using a website builder or coding from scratch, a well crafted website will lead to both more and better customers. Here’s why this investment has value.
1. Company Credibility
A website provides credibility for your home service company. Even in a small town, you can find multiple businesses providing similar offerings. One of the best ways to stand out is to have a site that clearly communicates your expertise and commitment to high-quality results.
Without an online presence in Athens, GA, your potential customers might question the legitimacy of your company.
Don’t underestimate the value of an initially positive first impression. It's easier to get your conversion rates to rise when you prove that you’re a real business that delivers consistent results.
You can expand this benefit by including reviews or testimonials from previous clients. When people see how you’ve performed on prior jobs, they’re more likely to trust the results you offer them.
2. Increase Organic Traffic
When you have a website optimized to target the keywords your customers search for when they need your services, you're more likely to show up on search engines' results pages. When potential customers search for what you do locally, you're more likely to have your information populate.
With a properly built website from top to bottom, you can show off the value you offer. We offer an all-inclusive web design package that includes everything your business needs to communicate your value proposition.
3. Lead Generation Benefits
Once people start finding your company website, they'll become interested in your service and want to know more. When your information is published on that site, they can contact you if they have any questions or wish to book an appointment.
Each contact opportunity is a chance to increase sales. Even though having an online presence has a cost, it delivers a positive ROI when implemented correctly.
You can also use your site to post announcements or updates about your business to customers. That information allows them to decide when to book your services at times that work in their schedules.
It's much easier to have people find you instead of your company trying to find them. A website creates this resource.
4. Digital Marketing
If your business wants to leverage the power of digital marketing, you need to drive traffic somewhere. When you have a website, those people can be sent to landing pages that encourage them to take specific actions.
The results you receive with this investment are significantly better when you route traffic to a website instead of a social media page.
Do you want people to book appointments? Are you teaching them more about your services to prove the value you offer?
Since you control the narrative, your content can deliver something valuable to your audience in whatever way makes sense for your business. In return, you can save time and improve your customer service experience.
5. Provide Answers
Customers who look for specific services often research whether they need to invest in what you offer. When you can provide direct answers to their questions, you'll establish the cornerstone of trust in your brand-consumer relationship.
Since you don't want to be personally available 24/7 to provide services, a website can immediately deliver answers to commonly asked questions. That means someone can review your expertise, evaluate their needs, and book an appointment during your off-hours with this investment.
6. Track Customer Habits
A website generates numerous data points that you can track. This information lets you see how visitors interact with your brand while online, allowing you to streamline your communication. Tools like Google Analytics measure goals, metrics, traffic, and more to deliver demographics-related info. These statistics offer valuable insights into when and why people start looking into your company’s services.
Without an online presence, your home service business is already falling behind competitors with this resource. When you work with an Athens, Georgia, web designer, you can customize your message to accurately communicate the advantages you offer.