4 Common Web Design Mistakes to Avoid for Your SEO
When it comes to website creation and development, web design encapsulates everything. It is the process of structuring your site and designing all the elements in it. When doing so, your ultimate goal is to enhance its aesthetic appeal and overall functionality.
As much as possible, you will want to create a website that offers an excellent user experience (UX) by catering to your users' needs and wants. On the other hand, you will also want to boost your Search Engine Optimization (SEO) ranking by keeping up with the search engine algorithms as they constantly change to meet consumer demands.
Unfortunately, some website owners tend to commit various website mistakes that can compromise their SEO implementation. If you want to ensure the success of your SEO efforts for your business, here are four common mistakes that you must avoid:
1. Avoid: Prioritizing design elements over text content
There's a popular phrase in the digital world that says, "Content is king," and this is absolutely true as it is what users are looking for in the first place when they go online. Keep in mind that you must prioritize texts over images and videos when it comes to content pieces. While they clearly convey a message and resonate well with your market, they are also favored by search engines like Google. When using photos and videos, ensure they are properly optimized for speed and Alt Text. If you want to improve your SEO, be sure to create text content pieces like blogs.
2. Avoid: Not optimizing your 404 pages with proper navigation
Also known as an "error page" or "Page Not Found" page, a 404 page indicates that the user has reached the domain they requested, but the URL path provides no information. However, the problem is if it isn't optimized with proper navigation. The chances are that you'll only prevent your visitors from using other resources on your site, and they will end up leaving or bouncing out of your webpage.
3. Avoid: Lacking valuable content with appropriate keywords
As mentioned, content pieces hold much value and are vital on any given website because it is the very reason they were prompted to your site. If you want to boost your SEO, you must appeal to your relevant users' wants and needs. This means producing valuable pieces of content with the use of relevant keywords. When users look for a topic in the search field, you have higher chances of getting found by your target users.
4. Avoid: Failing to optimize your site for mobile devices
Did you know that most online users now heavily rely on their mobile devices? When searching for information, products, or services, they will likely use their mobile phones to do so. If you don't optimize your website for these devices, you'll essentially be losing a big chunk of customers. For this reason, employing responsive web design is the key here. With this in place, you'll ensure that your site looks good and works perfectly fine, regardless of the devices being used!
At this point, you now know what to avoid in your web designing—prioritizing design elements over text content, not optimizing your 404 pages with proper navigation, lacking valuable copies with appropriate keywords, and failing to optimize your site for mobile devices. Be wary of all these so that you can work your SEO hand in hand with web design. By incorporating these two aspects, you'll be able to boost your ranking and take your business to the next level!
We're a website design agency that also offers digital marketing, graphic design, and professional SEO services. If you're looking for a robust website design in Athens, GA, book a consultation with one of our web strategists today!