Today, businesses are expected to have beautifully designed websites. After all, your site is
often the first representation of your business that potential clients see. A poorly designed
website can most definitely make a business suffer and fail to deliver excellent service to its
clients. Remember—your website is the face of your business, which means that you should
make sure their browsing experience is worth their while.
Every year, search engines update their algorithm that affects websites. Keeping up-to-date is one thing, but knowing some of the most common web design mistakes will help yo ensure
your site is ready to convert.
If you’re making any of the following web design mistakes, make sure they’re fixed as soon as possible!
1. Your Website is Slow
A lot of online users won’t wait around for a website to load for more than five seconds. If it
takes any longer than five seconds to load, many will simply leave the website in favor of an
alternative. This, in turn, will have a negative impact on your site’s bounce rate. A slow-loading website is often due to poor website design. For instance, a website that is heavily loaded with images and/or animation will be clunkier than usual. Avoid heavy websites and stick to the latest website trend—minimalist and straightforward!
2. Your Text is Small and Difficult to Read
The text on your website should always be readable. Plenty of font styles look good, but if it
can’t be read, then what’s the point? Although there’s nothing wrong with using smaller fonts,
you need to ensure that users don’t have to squint or zoom in just to be able to read the content of your site. The harder your site is to read and understand, the less likely people are to stick around.
3. Your Call-to-Action (CTA) Buttons are Poorly Designed
An eye-catching CTA is crucial—how else would people take the action you want them to?
That’s why you must pay attention to how your CTA buttons are designed. This is a critical part of your website design. The CTA button must be designed in a way that captures the user’s attention and urges them to purchase or take the action that you want.
4. Your Mobile Site is Unusable
These days, there is a growing number of users on mobile devices. In order for businesses to
cater to mobile users, they need to ensure that they have mobile sites or mobile versions of their websites. If a website isn’t performing well on mobile, then you’re in big trouble.
5. Your Site Colors are Unattractive or Obtrusive
A pop of canary yellow may look fun until users avoid clicking on your website because it’s an eyesore. Bright, obtrusive colors aren’t recommended on websites. Be mindful of how you play with colors on your website. Stay on the safe side—stick to neutral and light colors that convey simplicity and minimalism.
6. Your Links Aren’t Working
If the links of your site are not working, then your overall user experience might take a hit.
Before you launch your site, or even on your existing website, make sure that all the links are
working. Inactive links are risky; in the worst-case scenario, users will think of your site or
business as a scam, and you definitely don’t want that label.
There are many more mistakes to be avoided when it comes to web design in 2020. However, correcting the ones above is a strong start! If you’re struggling to keep up with your website maintenance, consider getting a web design agency here in Georgia.