Website design is the heart of a brand's personality, so it needs to be strong and recognizable. The colors, images, fonts, and functions used contribute to the overall user experience. Since website design is often the deciding factor of whether a visitor stays or leaves, entrepreneurs and businesses should look for web design services that can deliver their brands' needs.
The design and development of a website, however, are complicated processes. Even with an experienced web design agency, entrepreneurs and businesses still face many challenges as the process progresses. Some of these challenges are brought about by common web design myths and misconceptions.
For a smooth-sailing website development journey, let's clear up a few misconceptions and debunk some common myths surrounding website design.
A Cheap Website Does the Job
Yes, a cheap website can still function as a website. But can it attract customers and visitors? A professional-looking website isn't and shouldn't be cheap. New entrepreneurs often opt for free templates that aren’t terrible, but they are limited in functionality. A great business site shouldn't always go for cheap option. As such, it's advisable to move away from templates that can limit the website's functions.
Website Design is the Most Important Element
While website design is the heart of a brand's personality, it's not the only and most crucial element in a website. Your site’s content, security, response rate, and navigation are equally important. While it’s good to aim for a professionally and aesthetically pleasing website, businesses should also pay attention to other essential elements.
The Homepage is the Most Important Page
It's true that the homepage creates a first impression, but it's not the only page that can make a visitor stay or leave. Sub-pages, especially those containing the products, services, and offerings of the business, are also important. Besides, some visitors are directed to the website through search results. They may discover a website by landing on a blog post, contact page, or services list.
The More Design Elements, the Better
It's a myth that placing more design elements in a website will make it look better. A site also needs breathing space, so it should only offer features that the audience needs. In other news, the principle “less is more” is also not applicable to all website designs. The best way to identify the right amount of design elements in a website is to work closely with a reputable web design agency.
A Good Website Design is a Surefire Recipe for Success
A unique, professional-looking, and responsive website can indeed increase a business’s audience acquisition and retention rates. However, your journey to success does not end there. The website should be on par with its competitors to improve and maintain brand awareness. Eventually, the goal is to surpass them and stay on top. This is where digital marketing enters the picture. After building a website, choose the best marketing strategies that can lead it to greater heights.
Building a website is a journey, and Phantom Eye Design knows the way. Contact us and start your journey today with the best web designers in Atlanta!