If your business has not been performing well lately, there may be many possible causes that you might want to look into. One possibility is an outdated website. There are many reasons why an obsolete website may cause a business to go belly-up. This is why it is worth looking into this possible cause to, hopefully, get rid of the problem.
Why An Outdated Website May Be Costing You Revenue
One important reason to consider updating your website is that you may be losing revenue because of it. These days, websites thrive on SEO. If your website is not even working on a capable SEO platform, this may be one of the main reasons other websites are outperforming it.
If your website does not appear on web searches (which happens with websites that use effective SEO techniques), it will be impossible to gain revenue from your website. You may be thinking that updating your website is a waste of time and money. However, you have to realize that you may earn much more if you have an updated website.
It is worth your time and effort to check if you need to revamp your website. Here are some of the signs that indicate that you need to update your website's look and features.
1 - It Takes Forever To Load
If your website takes a long time to load up, it may mean that the software behind it needs to be updated. You can use the Google PageSpeed Tool to check how your website's speed compares. Type your website's URL into the tool and click "analyze." A number will pop up on the screen showing you how fast or slow your website is. If the result is a number lower than 60, it may be high time to consider redesigning your website.
2 - Your Website Is Not Mobile-Friendly
If your website was designed before smartphones were invented, there is a chance that it may not be compatible with mobile phones. This can repel customers away because they won't be able to use your website on their phones.
3 - Your Website Is Not User-Friendly
Old websites may be challenging to navigate. Having an interface that is hard to use or not aesthetically pleasing will be another reason for customers to quickly click the close button on your website.
4 - Your Website Doesn't Deliver On Promises
Imagine being promised something but realizing that the promise is too good to be true. The wording on your website is everything. These days, transparency is the key. Potential customers will be attracted to your business if they see that you are honest in telling them what to expect when choosing to buy your products or services. Ensure that if you have a call to action button, you can deliver on whatever promises you make.
It is never too late to improve on something, even if it is your first time to try the solution. If your website is not performing, the problem probably is not with your business but with how it is presented to your target audience. Your website is a representation of what you can offer to your customers. Do your business justice by having your website redesigned, and see the difference in your bottom line.
Phantom Eye Design is a digital marketing firm and web design agency in Athens, GA that specializes in website design, SEO, digital marketing, and graphic design. Having problems with your website? Let us help you design a new and improved one your business deserves. Call us today and get your brand new website design!