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Top Web Design Principles for Optimizing Conversion Rate

Conversion rate is the percentage of visitors who make a purchase, fill out a form, sign up on a newsletter, or complete other calls to action. Websites get an average conversion rate of two percent, which means they get two customers for every hundred visitors. Unfortunately, many sites only receive a 0.1-0.2 percent conversion rate. This means it takes a thousand visitors for them to have one customer.

Many factors affect the conversion rate, and one of them is web design. If you are looking into getting more customers with your existing web traffic, here are steps to take to double your website conversion rates:

Place Web Elements Based on the F-Shaped Pattern

A study conducted by Nielsen Norman Group shows that most internet users have a dominant reading pattern when scanning websites. Their eyes will fall naturally onto the upper left corner of the screen, proceed gradually along the first line, move downwards, then go to the following line. This creates an F-shaped pattern.

This pattern proves that visitors will likely pay the most attention to selected parts of the website, while the bottom right portion is likely to be overlooked. For this reason, it’s advisable to arrange the most important web elements according to the F-shaped pattern.

Improve Website Content and Its Readability

While web design wows users and makes an impression, it’s the content that draws them in and keeps them coming back for more. In the words of Bill Gates, “Content is king.” Because of this, pay more close attention to your content and its readability.

If writing is not your expertise, hire a skilled content writer. They will write engaging content that gets visitors to make a purchase or click your CTA buttons. It’s also advisable to improve your offer to give your target audience a compelling reason to browse your website for longer or complete an action you want them to take. This means providing them with something more valuable and exciting than a free trial or weekly newsletter.

Use High-Quality Images

Content doesn’t just mean text. It also includes pictures and graphics. This visual content can make or break a deal. In fact, low-quality images can drag down the quality of a well-written blog post.

Drive more traffic to your website and boost conversion rate by avoiding using irrelevant and bland stock photos. If possible, hire a professional photographer to take high-quality images for your website. They also must be highly relatable and personal since images that seem too corporate or stuffy can turn visitors away.

Remember the Eight-Second Rule

Eight seconds is the length of the human attention span. The best b2b web designs and b2c websites make those seconds count, by grabbing the users’ attention right when they first land on the website. Here are some web elements that will capture your visitors’ interest within the first eight seconds:

  • An eye-catching benefit-driven headline

  • An attention-grabbing images

  • Large signup buttons

  • Power words

  • Video, audio, or other interactive content

  • Hover effects on the buttons


First impressions are important in the online world. The user experience your website offers determines whether or not visitors will stay on your site or exit the page. To reach out to more qualified prospects without spending more on customer acquisition, keep these web design principles in mind. Additionally, consider working with a web design agency to further optimize your conversion rate.

Take your conversions through the roof by hiring our web designers. At Phantom Eye Design Agency, our team can build you a powerful website that showcases your business and boosts your credibility. Book a strategy call today!

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