• Phantom Eye

Website Design Strategy. Quit the Fluff, Quit the Confusion

How much time do most new visitors spend on your website before they bounce?

Small business web design strategy

If the answer is less than 30 seconds, then there is probably something seriously wrong with your design and layout.


Many online businesses struggle to build user interest and fail to generate consistent traffic. This can cost them visitors, rankings, and most importantly sales. In this article, we look at some of the things that you might be doing wrong to attract and retain visitors on your website.


Bounce Rate


Bounce rate represents the percentage of users who landed on your site and then left without clicking on any other link.


Research shows that most online users who visit a new website for information make a decision about the business within the first 15 to 30 seconds. If they think that the website looks credible, helpful, and friendly, they browse it for what they want. If not, they hit the back button before you can even get to your punch line.


A high bounce rate often indicates a poorly constructed site.


A low bounce rate suggests things are running smoothly. It shows you offer enough value through good design and content. If users are willing to spend more time browsing around your site, you are doing something right.


Tips for Designing an Effective Website


There are several strategies you can use to engage your audience and keep them around.

  • Quickly explain to your audience what you offer. Avoid making lengthy speeches about the features of your products or what your business has accomplished since starting. New visitors are interested in one thing: “How can you help them?”

  • Your site must be mobile-friendly. It is estimated that the majority of online users access websites on a mobile device and if your website doesn’t scale or customize based on that, you are missing out.

  • Designing a dynamic website that functions smoothly can be done on many different platforms. Tools such as the Wix Website designer are used to create fully customized websites for different platforms.

  • Creating user-friendly website navigation is a bit more complex and nuanced than you might think. If you aren’t an expert in design, you can get a website design agency to do it for you. Professional website designers will ensure that navigating your website is a breeze and make it easy for visitors to quickly find what they need.

  • Try to eliminate fluff and weak language from your content. Telling your customers that you’re the best, the cheapest or the most innovative doesn’t really tell them much. Offer specific details about why your company is better or what they can expect when buying from you to make a bigger impact.

  • A proven strategy for success is to include credibility elements on your website. These include customer testimonials and a place to leave feedback. This will tell visitors what your other customers think, which builds trust and reliability.

  • Poor website loading speed can really turn off visitors. Users expect web pages to load in 3 seconds or less.

  • More than 70% of users say that they judge an online store based on how user-friendly and attractive their website is. A small business web design that looks good is seen as more credible than a big business with a shoddy or slow website.

The Wix website designer is a great tool that when used properly can customize your website any way that you want. If you struggle with designing your website or don’t have the time to do it, professional website design companies in Atlanta and surrounding areas can help you quit struggling, saving you time and frustration.

Experienced website designers can also make your website more user-friendly and reduce the page loading time as well. This will give a better experience to your visitors and you will see a noticeable improvement in traffic.


If you need help building a beautiful and well-strategized website contact Athens Georgia Small business web design company Phantom Eye Design for a free consultation. We’ll build you a beautiful website so that you can stand out from your competitors and win more clients.



Dan Lacasse

Web Design Strategist

Phantom Eye Design

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