Widely regarded as one of the most important tools for any digital marketing strategy, websites are a major factor in increasing conversions, boosting sales, and attaining success in today’s digital world. When built correctly, they can greatly improve the way your business performs in all aspects—from sales to brand retention—because they capitalize on the huge market on the Internet.
As more and more people turn to the Internet to research, understand, and form their purchasing decisions, it becomes increasingly clear that having an effective website is a must for success. Beyond their ability to generate success and web traffic, however, there’s one vital aspect of owning a website that many overlook: it’s important to know when to redesign the website.
In the same way that the operating system in your computer needs an update and how cars need to be checked up regularly, websites need to be redesigned regularly as well. With the rest of the digital world evolving with new pieces of technology every year and users growing more demanding, it is essential for your web design to be updated so that you can keep up.
The new must-have features that leading websites employ in their own designs are a mere sign that updates are imminent in the world of digital marketing. Now, while it may be obvious that website redesigns are absolutely essential every once in a while, many people still do not know when they should do it.
Knowing when to redesign your website, and a few signs to watch out for
Generally speaking, determining the exact time when you should redesign your website is a relative matter because there are a few factors to consider when contemplating the decision. Because of this, it means that there’s no exact “expiration date” on any design. Fortunately, knowing when you should redesign your website requires you to watch out for a few crucial signs along the way:
1. Your website has a hard time updating
One of the biggest telltale signs that your web design needs to be updated is when it starts experiencing a few difficulties in updating. Over time, website designs become increasingly difficult to update as its coding becomes more outdated and incompatible with various updates, even more so if your website was built on a template. If you’ve been having difficulty with making vital changes, then it’s safe to assume that your old web design needs to be swapped out for a new one.
2. You’re currently experiencing or just underwent a company rebrand Every once in a while, a rebrand becomes an essential task to undertake as user sentiments, preferences, and behaviors in a market continue to change with the times. With the implementation of a new logo, tagline, colors, updated typefaces, and a new branding guideline, your web design needs to catch up and adjust to these changes yet to remain consistent. 3. Your search engine rankings are dropping, and you’re still not mobile-friendly Another important sign to watch out for when forecasting when you should rework your web design is if your website itself still isn’t mobile-friendly and isn’t ranking on search results as well as before. Thankfully, a website update by implementing responsive design can help your pages get back on their feet and earn the favor of search engines and web surfers almost immediately! Conclusion Jumping at the opportunity to rework your web design can help position your online presence and digital marketing for further success in the future, making it vital to know when you should do so. By watching out for the three signs mentioned in this article, you can stay on top of any potential updates and keep your web design performing as well as it should in a fast-paced and highly competitive digital landscape!
If you are looking for a website design agency in Athens, GA, get in touch with us today. We will help you grow your business with a powerful and beautiful website that is made to convert visitors into clients!