In the early, dial-up days of the internet, websites were never regarded as a compelling factor in one’s business success. The blue hyperlinks and flashy, animated GIFS were entertaining at most, but the virtual brochure didn't do much for generating business.
Flash forward to the late 2000s, and the digitally-oriented landscape has paved the way for the increasing demand for websites. No longer an afterthought, businesses rely on websites to establish an online presence and achieve a competitive foothold in an internet-driven marketplace.
Seeing its importance, factors such as your website’s design play a pivotal role in shaping the customer experience. With that in mind, here’s how a results-oriented web design can ensure your website delivers value to your business:
Benefit #1: Web Design Sets the First Impression
Different businesses are competing for the market’s attention, especially since the search results are convoluted with similar brands in your niche. The website is the only factor that can set your business apart from the competition, but you only have a small window of opportunity to set a positive first impression.
An aesthetically pleasing web design with simple navigation can evoke the desired emotion or action from your customers, encouraging them to explore your site and take your offer. Meanwhile, poor web design can immediately turn off customers and have them bounce to your competitors since a bad browsing experience can compromise your credibility.
Benefit #2: Web Design Supports Your Search Engine Optimization (SEO) Strategy
Reaching the top of search results is a must for businesses today since it’s one of the few ways to boost your visibility in an otherwise saturated landscape. Consumers tend to click the first three links on search engines like Google, Yahoo, or Bing, which is why businesses strive to achieve a higher ranking.
Good web design is an excellent way to boost your SEO strategy by ensuring the code is crawlable by search engines. Not to mention, web design also affects the website’s mobile-responsiveness, loading speed, and ease of use, all of which are powerful ranking factors.
Benefit #3: Attract and Retain Customers
Web design not only catches the eye but using the right elements can build the impact of your call-to-action. For example, the layout can help guide users to a specific action, allowing you to hook passive visitors and turn them into active customers.
An engaging website can also prompt the visitor to call your business, watch your video, read your blog, fill out a contact form, and follow you on social media, all of which bring you closer to generating quality leads.
The Bottom Line: The Powerful Influence of a Great Website Design on Your Business
Gone are the days when websites were once a flat digital brochure. In today’s digitally-competitive workforce, websites serve as an extension of one’s brand identity, making its web design more crucial than ever.
Beyond serving eye-catching looks, effective web design can streamline the user experience by easing their navigation and building the momentum of your call-to-action. When done right, a results-driven web design can do wonders for boosting different aspects of your bottom line.
How Can We Help You Establish a Strong Online Presence?
If you’re looking for a quality and affordable web design agency in Athens, Georgia, to help your business grow its online presence, get in touch with us today!
