Website design is one of the more underrated and underappreciated factors when building a website. Many take web design to be purely for aesthetics, which is a common beginner mistake. A well-read business owner knows that good website design will increase web traffic and convert visitors into customers.
More than just looks, your website design is targeted to be highly functional and user-friendly. While a basic template may suffice, it won’t maximize the efficiency of your business’ website. For this reason, bigger and more successful businesses prefer utilizing the expertise of professional web design agencies on their website.
To help drive that point further, here are five reasons to hire a web design agency to handle your website today:
Good User Experience (UX)
A good UX is vital for your business website to gain traffic and remain relevant. Having this encompasses a large number of requirements, among which are ease of use, good navigability, easy readability, and quality content. A decent web design agency should be at least capable of making your website give a good UX.
Faster Loading Speed
Your web pages’ loading speeds also affect your website’s web traffic. A website with slow loading speeds usually has higher bounce rates than faster websites and is likely to not have visitors returning to their website, making for low conversions. A web design expert should be able to shorten your website’s codes and scripts, allowing it to load faster—ultimately making for a better UX.
In today’s age, data privacy and security are extremely important, especially when you’re on the internet. A website design service that can assure your website a Secure Sockets Layer (SSL) certificate, helping make your website more accessible and more secure for your users. With an SSL certificate, your visitors will be assured of your website’s security and authenticity, allowing them the leeway to trust your brand and website.
More often than not, people will be on their cell phones or tablets when making a quick search of something, driving the need for mobile-optimized websites. With a mobile-optimized website, you can tap into this market and secure the audience not captured by your non-mobile-optimized competitors. This should be a basic requirement that website design agencies give, so ensure that they offer this service prior to contracting them.
Websites with good web design tend to rank higher. Apart from being secure and giving a good user experience, websites that have been worked on by web design agencies should be search engine optimized (SEO). With good SEO, search engines prefer your website over others, thus increasing your chances of showing up on the front page of results.
Website design agencies may be an additional cost for your business, but hiring one can greatly impact your website. Aside from being SEO-friendly, giving a good UX, and being secure, your website will promote your brand better due to its excellent service. With a website design agency on your side, you can increase the efficiency of your website to its fullest extent, pushing your business to the farthest reaches of the internet.
Looking for a professional website design agency near you? We are the best Wix website designer in Athens, GA—with over 15 years of experience in giving high-quality web design services. Get in touch with us today and experience the best that web design has to offer.