Many companies think that a good design and color scheme makes a good website. Partially, yes, as it may attract visitors to your site. More than the physical look, users prefer websites that they can efficiently use.
In the digital market, it is crucial that you listen to what your customers are saying. In building your business website, understanding your customers and website visitors should be a top priority.
So, what really makes a good design, and how do you know that it is working effectively?
A good website design according to users
Many factors make or break a good website design, but there are a few features that users are more concerned about. According to the survey conducted by Hubspot, 76 percent of users say that ease of use is the top feature a good website should have. Visitors won’t wait for more than two seconds for a page to load or scroll through many pages to search for what they need. An easy to use website allows your visitors to get tasks done quickly.
Additionally, users don’t like pop-ups; that’s why programmers made pop-up blockers. It not only interrupts users, but it builds down their momentum. When that happens, it may affect your retention rate and sales. Aside from pop-ups, you should also eliminate the use of distracting graphics in your web design.
Testing and Analytics Tools
Creating a website is one task, but making it work effectively is another. To make sure that your website is working according to what you envision, use tools that will help you determine your site’s performance. Do not just rely on your opinion and let users’ opinions and data reveal the effectiveness of your business website.
Here are some of the testing and analytics tools that you can use:
Tool #1: User Testing
Many businesses use User Testing to get real-time feedback and reviews from real users. This tool helps you identify problems that users think can affect the effectiveness of your website. Use this if you want to receive feedback about your website’s design, layout, loading time, and navigation. What’s good about this tool is that you can get feedback from people that are within your target audience.
Tool #2: Google Analytics
Google Analytics is a free tool that many websites use to track their performance. It helps businesses make smarter decisions by tracking and reporting website traffic. Use this tool if you want to understand your customers’ actions. It provides time on site, bounce rate, and referral traffic, among others, to help you optimize your website.
Tool #3: Vidyard
If you often produce video content, you should use premium video hosting to better track its performance. Vidyard is a video hosting tool that provides you real-time data of your content. It tells you whether a viewer has shared, rewatched, or clicked the CTA on your video.
Web design impacts how visitors interact with your site, but more than that, usability is what drives engagements and sales. The best way to track your website’s performance is by using tools like User Testing, Google Analytics, and Vidyard. In that way, you will understand your customers, and you can make smarter choices about how you will build your website even more.