Every business needs a website — that much is true. But merely setting up a website just because it's deemed as a necessity these days won't do your business any good. With a whopping 87% of consumers starting their product searches using digital channels, your website needs to be engaging and intuitive to attract visitors to your products and services and convince them to do business with you.
Unless you have the technical and creative know-how to transform a website, you would need to hire a web designer or website design company to make this happen. Here's why:
A web designer helps you project the right image.
A professionally-designed website will elicit a sense of professionalism, showing every visitor that comes across your site that you're credible. On the internet, first impressions count for a lot, and when people chance upon your site, they will make snap judgments and decide right away whether you're worthy of doing business with. You want your website to entice new visitors into becoming regular paying clients, and not turn them away altogether. Working with a professional web designer gives you the best chance of ending up with a website that converts
A web designer will create a stellar user experience.
A beautifully-crafted website that offers an incredible user experience (UX) at the same time will convert curious visitors into prospects and paying customers who will keep coming back for more. A professional web designer ensures that the site you end up with has an intuitive interface that's easy to navigate and plugins that increase the speed and security of your site. When you have these, you have an online business engine that loads quickly and holds the attention of your visitors long enough that they follow your calls-to-action (CTA).
A web designer eliminates technical issues.
Just because you have a professional-looking and functioning website doesn't mean it's already devoid of issues that can turn away customers. If you choose to build a website yourself, you'll also be the one who will have to handle any technical issue when they arise. You may be able to mitigate the problem if your business and website are still relatively small, but it could become a mess if your business scales or undergoes any significant growth. It would serve you better to have a professional web designer or web design agency to create a website for you, as there will also be some sort of ongoing technical support as part of the deal. That way, when you encounter problems, someone will come in to save the day right away.
A web designer will save you time.
Enlisting the services of a web designer will save you time as they will be shouldering the responsibility for the entire web project, from conceptualization all the way down to launch. Since web designers know the creative process like the back of their hands, they also find the most efficient ways of setting up your site. They will use their skill set, intuition, and creativity to propel the project to success.
In conclusion
More often than not, a business' website serves as the initial contact point between the brand and consumers. You need to make a lasting impression if you wish to entice your ideal customer. A professional web designer will ensure that you have a website that can help you meet your bottom line.
Should you want to hire a reputable web design company in Athens, GA, that will be with you every step of the way, get in touch with us. Our professional website designers are ready to assist you all the way!
