Modern businesses know that websites are no longer an optional accessory but rather a cornerstone of success in this digitally-oriented landscape. From start-ups to giant enterprises of various industries, the internet is one of the leading portals that bridge the gap between companies and customers.
That’s why establishing an online presence has become the only way to gain visibility - be it on search results or different social media channels. After all, their presence makes a world of difference when it comes to standing out from a crowd of like-minded businesses.
If you want to boost your organic traffic and gain prominence for your brand identity, the tips below should help you get started on the right foot:
Tip #1: Select the Right Platforms to Build Your Brand
It’s easy to think that you’re building a more substantial presence online when you create multiple accounts on all social media platforms you can think of. However, spreading yourself too thin will be counterproductive and make it harder to keep track of your engagement with the target audience.
The best way to be smart on social media is to choose the best channel that suits your brand and market. Maintaining two to three platforms allows you to tap into three larger audiences without overwhelming your marketing team.
Facebook, LinkedIn, and Twitter are considered the powerhouse of social networking for businesses, but switching it up by adding either Instagram, Reddit, or YouTube can also widen your reach.
Tip #2: Optimize Your Website and Social Media
Optimizing your digital presence using a combination of search engine optimization (SEO) and social media optimization (SMO) is a slow-burning process that uses a set of quality keywords to attract potential customers.
It’s a fool-proof method of establishing your visibility online by ensuring people will see your products or services, especially when it comes to customers looking to shop in your area. A well-optimized website and social media also improve your ranking on search results, which increases your chances of attracting the right traffic.
Tip #3: Create a Rich User Experience (UX)
Online consumers are searching for products, services, entertainment, and more in a fast-paced setting. They have shorter attention spans, which is why setting a good impression using a responsive and well-designed website is critical.
Providing a rich user experience is the key to convincing your curious viewers to stay and explore your content. Various factors can impact the UX - from design, mobile-friendliness, content hierarchy, brand consistency, quality of customer service, and more.
The Bottom Line: Building a Captivating Website is the First Step to Strengthening Your Online Presence
Developing a strong social media strategy is critical, but your efforts need to be supported by a captivating website. After all, it would be best if you had a portal to direct your sales, which is why focusing on improving your website is the best way to strengthen your online presence on the first go.
If you’re looking for a quality and affordable web design agency in Athens, Georgia, to help your business grow its online presence, get in touch with us today at (404) 603-9410!