Keeping Up With The Virtual Tides: 3 Factors to Consider When Redesigning Your Website
Now that the business workforce is taken over by the internet, digital solutions play a pivotal role in ensuring companies attract customers and stand out from the virtual, saturated market. It’s dog-eat-dog in an online landscape, but fundamental assets like websites can even the playing field between start-ups and larger-than-life organizations alike.
Web design is a crucial aspect of the success of a website, especially since it has come a long way from its cookie-cutter look wherein massive blocks of text documents filled the page, with poor background images, flash animations, and inline links abound.
Flashforward to 2010s onward, smart technologies, results-oriented design, and responsive features gave websites a much-needed overhaul. Seeing as trends come and go, keeping up with the times is crucial not only to stay relevant but to improve your website’s performance in more ways than ever.
Factor #1: Marketing Goals And KPIs
Many people think that a website redesign is all about impressing your audience with a shiny new look, but the best overhaul is often rooted in having clear marketing goals behind the change. Before moving forward with your redesign, be sure to define what you need to change by looking at your key performance indicators (KPIs).
Identify the goals you are not meeting - be it in increasing your conversion rate, enhancing your engagement, or ramping up your sales leads. This should help you create a baseline on the necessary updates you need to make in your website redesign.
Factor #2: Optimize For SEO
Leading search engines like Google constantly changes their algorithm, which means you need to stay on top of the updates to ensure you are producing relevant content. Gone are the days of jamming keywords in the name of ranking higher.
Nowadays, driving traffic largely depends on the quality of your content and how well you integrate your keywords.
Of course, in terms of web design, you can improve your SEO-friendliness by ensuring the images, meta-tags, and page loading speed are up-to-par with Google’s standards.
Factor #3: Mobile Responsive Design
As of June 2020, America is seeing 43.6 percent of mobile active users taking up internet traffic. This means that mobile-friendliness is a crucial ranking factor, so failing to make your web design responsive cuts you off from a significant margin of the potential market.
When redesigning your website, ensure all elements can smoothly transition from different screens - be it from a desktop, tablet, to mobile devices.
The Bottom Line: Ensuring Your Website Doesn’t Become Obsolete By Updating Your Content And Giving Its Face An Optimized Makeover
Redesigning your website is not just about improving its looks, but it should increase its performance by fixing aspects that are not reflecting your goals and capabilities as a brand. All updates should have a positive impact on your bottom line, from improving the traffic you get from mobile users, providing smoother navigation, to supporting your content marketing strategy.
Finding the right designer to combine your brand equity, marketing goals, and SEO-friendly features in visually appealing web design is a must. Speaking of which, if you’re looking for a quality and affordable web design agency in Athens, Georgia, to help your business grow its online presence, get in touch with us today!