• Phantom Eye

3 Website Designer Tips and Tricks to Boost Your Sales

The online market is growing more significant and diverse every year. More companies switch to online platforms because they are the most convenient means to reach their target markets. The tricky thing about switching to an online platform is how to get a steady increase in sales.

With the variety of companies offering similar products and services like yours, it may be challenging to get ahead and tap the right audience to purchase your goods. Social media marketing and online campaigns can help bring more customers to your website. Unfortunately, what many forget is that the customer's real experience happens when they're on your website. Here are some tips and tricks you should remember when developing your website design to boost your online sales:

Create marketing campaigns that can help boost repeat sales

Starting marketing campaigns to tap a new set of potential customers is rather easy. What you want to focus on is making your current customers loyal to your products and services. Continually make quality and creative content to tap existing customers and attract more potential leads. This way, they will be more compelled to click your ad and visit your website.

By creating a website design that is easy to navigate, you can decrease the visitor bounce rate and increase your online sales. It is also good to keep in mind that your marketing ad link should land on the page that you want your customer to reach. That is a subtle way of immediately showing your goods and services to your customers.

Make sure your website is optimized for different devices

Creating your website only for desktop use is a thing of the past. Most consumers are now always on the go and use their mobile phones or tablets to look for products and services. Since your customer’s experience is a priority, it is best to make sure that your website is easy to navigate and is optimized for different devices.

Another thing to remember is that your website loading speed should be optimized as well. If your website takes time to load, your clients would most likely leave and look for a more convenient option. You can have an excellent website design, but you'll have to make sure that it is optimized and will load at high speed to avoid losing sales.

The best way to make sure your website is optimized and ready to go live on different devices is to work with a reputable website design agency. They can make necessary adjustments and make sure your website runs smoothly.

Build a relationship with your target market

Customer service is critical when you have a company that offers products and services. Your customers play a huge role in bringing in new leads and potential clients. Having a website page solely for your customers to interact with you and give feedback will greatly reward you.

If your website has a community page, your customer will interact with other buyers and new leads. This way, they can share authentic experiences, which could potentially lead to new sales.

Being transparent with your market is incredibly important because you want your customers to trust you and your services.


If your website doesn't give your customer a satisfying experience, you will most likely lose a sale. You'll have to keep that in mind because no matter how great your marketing campaigns are, it won't work if the customer isn't happy. Make sure you remember all of these tips and work with a reputable website design agency. This way, you'll give your customers a smooth experience that will improve your online presence and sales.

Do you want to boost your online sales? Phantom Eye Design is a web design agency in Athens, GA. We are a team of experts that provides website design, search engine optimization, digital marketing, and graphic design. If you're curious and want to improve your website, ask for a free consultation today!